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Web Design

  • Creating and customizing websites with the WordPress platform.
  • It allows  to design websites using pre-built themes, templates, and plugins.
  • It’s a great choice for businesses, blogs, e-commerce sites, and portfolios

SEO

  • SEO is the practice of improving a website’s visibility and ranking on search engines like Google.
  • It involves optimizing elements such as content, keywords, site structure, and backlinks.
  • The goal of SEO is to increase organic (non-paid) traffic, drive more visitors to the site, and enhance user experience

PPC

  • PPC is an online advertising model where advertisers pay a fee each time their ad is clicked.
  • It is used on platforms like Google Ads and social media networks.
  • PPC allows businesses to target specific keywords, demographics, and locations, ensuring their ads reach a relevant audience.
  • This paid ad can drive immediate traffic to a website, for increasing leads, sales, and brand awareness.

Social Media Marketing

  • Social media platforms like Facebook, Instagram, Twitter and LinkedIn are used to promote a brand, product, or service.
  • It involves creating and sharing content, engaging with followers, and running targeted ad campaigns to increase brand awareness, drive traffic, and boost sales.
  • This helps businesses connect with their audience, foster brand loyalty through regular interaction and strategic content
 

Email Marketing

  • Digital marketing strategy that involves sending targeted messages or newsletters to a group of people via email.
  • It aims to build relationships with customers, promote products or services, and drive engagement or sales.
  • By segmenting email lists and personalizing content, businesses can deliver relevant information directly to their audience.
  • It is an effective tool for nurturing leads, retaining customers, and boosting brand awareness while offering measurable results.

Google Analytics

  • Web analytics tool that helps businesses track and analyze website traffic and user behavior.
  • It provides detailed insights into how visitors interact with a website, where they come from, what pages they view, and how long they stay.
  • With this data, businesses can make decisions to improve user experience, optimize marketing strategies, and enhance conversion rates.
  • It offers features like goal tracking, eCommerce tracking, and customized reporting to monitor the performance of the websites